Delhi Journal of Ophthalmology

Role of Mass Communication and Health Care In Promoting Glaucoma Awareness: An Observational Study

Parveen Rewri, Wazid Ali, Vibha Yadav, Depender Paul Vats
Maharaja Agrasen Medical College, Agroha (Hisar) Haryana, India

Editor-in-Chief, Delhi Journal of Ophthalmology, Dr R.P.Centre, AIIMS.


Corresponding Author:

Parveen Rewri 
MS
Assistant Professor,
Department of Ophthalmology, 
Maharaja Agrasen Medical College,
Agroha(Hisar) Haryana, India
Email id: drparveenrewri@gmail.com 


Published Online: 30-APR-2018
DOI: https://dx.doi.org/10.7869/djo.353

Abstract
Purpose:-  Lack of awareness about glaucoma is one of the leading causes of glaucoma. This study was designed to understand possible reasons responsible for lower levels of awareness and discuss the role of media and health agencies. 

Material & Methods:- This was a year long observational study which closely followed sources of information readily available to common persons. We looked for information intended to improve glaucoma awareness in print media, electronic media and hospital premises. 

Results:- Between March 2016 and March 2017, we observed 5 newspapers, 2 FM radio channels, 1 TV channel and visited 26 hospitals. There was only one advertisement in one of the Hindi language newspaper. In only 3(11%) hospitals premises, some kind of information on glaucoma awareness was available.

Conclusion:- Information on promoting glaucoma awareness through audio-visual media and health agencies is lacking in this part of India.

Keywords :glaucoma awareness, mass media, health care, low level